OpenApply Admissions Conference Portugal

Every school has a story, but is yours reaching the right audience in the right way? This interactive session will guide admissions, communications, and leadership teams in creating a tailored content strategy that resonates with their unique school community. Learn how to align messaging with admissions goals, leverage data-driven insights, and ensure consistency across platforms. We’ll explore real-world examples, workshop audience-specific messaging, and provide actionable steps to refine your school’s content plan. Walk away with a customizable content framework that strengthens your school’s presence and deepens engagement with prospective and current families.

To help school admissions teams learn how to balance data-driven decision-making with empathy in order to create more inclusive, fair, and community-centered admissions processes. Look at strategies for using analytics not just to process applications efficiently, but to truly understand the students behind the numbers.

We will break into small groups to discuss topics such as:

1. Data & Analytics
2. Parent Experience
3. Re-enrolment
4. Marketing

To create the perfect recipe for building strong connections with prospective parents, the admissions team needs to first ensure they have the right ingredients—namely solid relationships with key stakeholders within their own school. However, just like in a complex dish, each stakeholder brings their own unique flavor to the table, with different needs and perspectives that can sometimes clash. This can make crafting those relationships a bit tricky. In this presentation, you’ll have the chance to explore how to blend these varied perspectives with a dash of empathy, a sprinkle of courage, and a pinch of tact, all while improving the way you connect with prospective families and making the enrollment process run more smoothly.

This session is in the format of a job-alike meeting in which professionals working in alumni relations share their best practices, challenges, and innovative strategies for fostering meaningful connections with former students. Topics will include alumni engagement, networking opportunities, communication strategies, event planning, and leveraging alumni support for school initiatives. Participants will have the opportunity to exchange ideas, discuss successful programs, and explore new ways to strengthen alumni ties. Whether your school has a well-established alumni network or is in the early stages of development, this collaborative session will provide valuable insights and practical takeaways to enhance your alumni relations efforts.